1.
What is the primary purpose of category management?
2.
What should a category manager understand before developing a category strategy?
3.
Why is spend analysis important in category management?
4.
Which external factor should a category manager analyze?
5.
A category has high spend and high supply risk. How should it generally be treated?
6.
Which of the following is a potential category strategy?
7.
Why should category management consider demand?
8.
What is the difference between purchasing and category management?
9.
Which combination best supports a category strategy?
10.
What is the ultimate objective of category management?
